Here's to the tiny ones.

Here’s to the tiny ones.

The mice.

The keyboards.

The troublemakers.

The square pegs in the square casing.

The ones who see things differently.


They’re not fond of rules.

And they have no respect for heat sinks.


You can praise them, disagree with them, upgrade them,

Buy a display for them, glorify or vilify them.

About the only thing you can’t do is ignore them.

Because they change things.



They iLife. They iMovie. They Shuffle.

They Airport Extreme. They create. They iWork.

They push the human race forward.


Maybe they have to be square.

How else can you stare at an empty case and see a work of art?
Or sit in silence and hear an iTune that’s never been downloaded?
Or gaze at a RAM slot and see an Apple joke?

We make tools for these kinds of people.

While some see them as the square ones,
we see genius.

Because the people who are square enough to think
they can use one without a keyboard or mouse, are the ones who do.


The original is still on the Apple site